Why Entrepreneurs Should Understand Social Media

Business has changed a lot since Alexander F Bouri first took the helm of Seament. The advent of the Internet, the smartphone, and social media has changed how we do business. But one thing hasn’t changed: a smart and successful entrepreneur needs to understand all the moving parts that make their business run, as well as recent and upcoming trends within their industry. If you find yourself a little out of touch with social media, this is your wake up call. Here are three reasons every entrepreneur needs to understand social media:sm

  1. Because there is no such thing as a business that doesn’t need it. It doesn’t matter what industry you’re in, what scale you’re looking at, or whether your next business is tech related or not: you need social media. Social media accounts are particularly crucial in a retail or customer facing business, where they serve not only as important points of contact but also allow you to find, grow, and speak to your fan base. But even in a B2B business, social media remains critical: it gives a sense of credibility to your company and will often be the first thing prospective clients look at when researching you. Plus, whether you use social media as a point of client contact or not, your social media presence contributes to your SEO which means active social media equals more prospective clients.
  2. Because it’s so easy to do wrong. Despite how important it is, social media is one thing that many business leaders still don’t understand well and that has led to many mistaken theories on how to go about it. More than 10 years after Facebook became popular, businesses still make rudimentary mistakes like posting only to try to sell things, or deleting complaints and critical comments when they come up. These “antisocial” behaviors make sense from a traditional marketing/advertising perspective but not from the perspective of having a friendly chat with past and future customers. These flubs can do long-term damage to your company and its online presence. It’s important to know enough about social media not only to avoid these flubs personally, but also to vet the advice you get from staff or consultants who claim they know what they’re talking about.
  3. Because you’re ultimately responsible for every message that goes out. It doesn’t matter whether you plan to post to social media accounts personally, or whether you’re delegating 100% of tasks to an employee: the buck stops with you. If you’re clueless about social media, you’re not only likely to misuse it if you personally are the company’s voice online, you’re also likely to set poor priorities or push bad strategies on staff who handle it for you. In order to intelligently oversee a company with a social media presence, you should know as much about social media as you know about marketing.
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5 Tips for Improving Office Productivity

How efficient is your office? Alexander Bouri knows that any company, no matter how successful, can fall into slumps of low productivity. Here are five top tips from Alexander Bouri of Seament for how to get back on track and improve office-wide productivity:alexander bouri

  1. Natural sunlight – One of the easiest ways to boost office productivity also happens to promote happiness and wellness overall: by maximizing natural light. Humans respond to sunlight on a physiological level. We become less fatigued, stay more focused, have better moods and energy levels, and can stave off seasonal affect disorder when we have lots of sunlight in our workplace. Consider what you can do to maximize the natural light in your company office, and encourage employees to take short breaks for walks outside.
  2. Positive environment – Sunlight isn’t the only aspect of an office environment that affects productivity and happiness. A positive, relaxing environment helps employees stay focused, deal with stress effectively, and succeed at their jobs. You can achieve this sort of environment by adding live plants, decorating with relaxing colors, keeping the temperature comfortable, and putting out lavender-scented potpourri in shared areas to discourage stress.
  3. Email expectations –Most employees are constantly receiving, reading, and replying to emails throughout the day. This can easily become an endless cycle where they don’t have time to do anything else. We often advise executives to set certain times of day for replying to emails, but employees don’t always feel like they have the same leeway. Tell your staff that you encourage them to set two or three fixed times during the day to reply to emails, and that they are not expected to check emails outside those times. Not only will productivity increase, they’ll breathe a collective sigh of relief.
  4. Less meetings, more action items – How do you make sure everyone understands a project, and gauge their progress on it? In all too many companies, the answer is meetings. Meetings are time-consuming and pull staff away from their actual work. While the occasional project meeting is inevitable and welcome, make sure that it ends with a detailed list of action steps that chart the path to completing the project. By breaking a project into small steps, staff will have an easier time completing it and can tell you instantly what item they’re on—no “check in” needed.
  5. A simple cleanup – Choose a Friday or a Monday and make it Office Cleaning Day. Ask all staff to help with an office-wide decluttering and offer treats in the afternoon when it’s done. This is fun, and a clean, clutter-free environment makes it easier for everyone to work better and only takes and extra 20 minutes out of the day.

What other tips do you have for boosting productivity?